search engine optimization
Search engine optimization ( SEO ) refers to the practice of optimizing a website to improve its visibility and ranking in search engine results pages (SERPs). It involves various techniques and strategies aimed at increasing organic (non-paid) traffic to a website by making it more attractive to search engines and users. SEO is crucial for businesses and website owners as it helps them to: Rank higher in search engine results: By optimizing their website, businesses can improve their chances of appearing on the first page of search results, increasing visibility and attracting more potential customers. Drive targeted traffic: SEO focuses on targeting specific keywords and phrases that are relevant to the business or website, leading to more qualified traffic from users actively searching for related products, services, or information. Enhance user experience: SEO involves optimizing website design, structure, and content to provide a better user experi...